THE TIME IS CURRENTLY:
Mark Claudio is an award winning film-maker & photographer based out of Brooklyn, New York. Having shot for: Billie Eilish, Doja Cat, Shantell Martin, Virgil Abloh, & more recently: An American Street Mural in Harlem Documentary.
Together, we revised and refreshed his branding identity, focusing on a type-logo reminiscent of modern sans-serif wordmarks.
Visually we aimed for an urban and NYC-esque feel to the type.
Mark’s lived in cities his whole life and felt it had to be embraced within the identity.